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Business entity´s risks identification in the field of marketing services using selected methods of economic and strategic analysis
Presse, Michal ; Bohuslav, Tomáš (referee) ; Hanušová, Helena (advisor)
This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.
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Company Performance Measurement
Tydlačková, Lenka ; Mikula, Jozef (referee) ; Bartoš, Vojtěch (advisor)
This master’s thesis deals with analysis of the performance of the company Kraft Foods CR, s. r. o. The theoretical part explains the term performance and describes methods of the measuement. In the next part is outlined the profile of the company and company is evaluated by the EFQM Model, using which are identified weaknesses in the organization and discovered the hidden potentials of the company.
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Business entity´s risks identification in the field of marketing services using selected methods of economic and strategic analysis
Presse, Michal ; Bohuslav, Tomáš (referee) ; Hanušová, Helena (advisor)
This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.
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|
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Company Performance Measurement
Tydlačková, Lenka ; Mikula, Jozef (referee) ; Bartoš, Vojtěch (advisor)
This master’s thesis deals with analysis of the performance of the company Kraft Foods CR, s. r. o. The theoretical part explains the term performance and describes methods of the measuement. In the next part is outlined the profile of the company and company is evaluated by the EFQM Model, using which are identified weaknesses in the organization and discovered the hidden potentials of the company.
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